About Lee Driggers
SEO and technical strategy professional based in San Francisco, with a background in large-scale search programs across real estate, personal finance, and ed tech.
Career
I got my start at Response Mine, a performance digital marketing agency in Atlanta, where I learned how to think about organic search as a channel with real business outcomes attached. From there I moved to BrightEdge, an enterprise search SaaS company, working across customer success and professional services, spending years inside the data and reporting tools that large organizations use to understand their search presence.
Going in-house for the first time at StudyBlue (later acquired by Chegg) gave me ownership over a real product's SEO program end-to-end. After that I joined HomeLight, a real estate startup, where I got deep into the vertical that's held my interest ever since. Most recently I was at Bankrate, leading SEO for the Real Estate division before taking on technical SEO ownership across the entire site, the kind of large-scale infrastructure and data engineering work that's become the part of this field I find most interesting.
Outside work
Outside of work I spend a lot of time on trails. On the hiking side I've completed the John Muir Trail and the Wonderland Trail, the kind of multi-week trips that make everything else feel manageable. The racing side has escalated from there: I've run several 100Ks including Cuyamaca, the Siskiyou Out Back, and Miwok, along with the TRT 50 Mile, Broken Arrow 52K and 26K, and the CCC as part of UTMB week in Chamonix. I follow live music closely and will happily rearrange a weekend around a good show. I take beer seriously in the way that people who've been to too many taprooms do. And I've carried my real estate and personal finance interest well beyond the day job into how I actually think about and build models for my own finances.
This site
This site is the resume. Rather than just describe technical SEO and data engineering work, I built the infrastructure here so you can watch it run: live crawl tracking, Core Web Vitals monitoring, and a public breakdown of what's exposed to search engines, AI scrapers, and autonomous agents — all built on Astro and Cloudflare Workers, with the same instrumentation and reliability practices I'd bring to a production system.